Your Ads Aren’t the Problem.
But, Your Ad Targeting IS Killing Your ROI.
Your Ads Aren’t the Problem. But, Your Ad Targeting IS Killing Your ROI.
Performance teams endlessly test creative, offers, and funnels, while the real issue
quietly drains their budgets: ads are reaching the WRONG people.
Performance teams endlessly test creative and funnels, while the real issue quietly drains their budgets: ads are reaching the WRONG people.
Default ad platform targeting is costing you real revenue in 2025.
Default ad platform targeting is costing you real revenue in 2025.
This one-week test shows how a custom intent data model fixed it—helping this company double leads, cut CAC by 30%, and boost show-up rates by over 100%.
All by fixing who saw their EXISTING ads. No extra spend. No other changes.
This one-week test shows how a custom intent data model fixed it—helping this company double leads, cut CAC by 30%, and boost show-up rates by over 100%.
All by fixing who saw their EXISTING ads. No extra spend. No other changes.
Why Legacy Targeting Leaks Budget and Kills Pipeline
Most campaigns still rely on lookalikes, retargeting pools, and broad interest groups—NOT because they work, but because they’re easy.
The problem? They’re built on stale data, weak signals, and cold audiences.
Let’s break it down:
Lookalikes aren’t working anymore.
They used to be the gold standard. Now? They’re saturated and slipping.
Everyone’s using them = audience fatigue
Post-iOS 14, ad platforms have less signal to build them
And honestly? Their algorithms don’t know who’s actually in-market for your offer
Retargeting is even worse.
Most retargeting pools are bloated, noisy, and totally unreliable.
Pixels track everyone—bounced visitors, accidental clicks, competitors, even job seekers
Someone who clicked 30 days ago is statistically irrelevant
iOS-14 + cookie loss = ad platforms can’t tell who’s actually warm
And if your original targeting sucked? You're just retargeting the wrong people all over again.
Broad targeting is algorithmic gambling.
Ad platforms guess who might care—based on weak interests, not buyer intent.
You're spending real money on fake signals: people who look interested, but aren’t close to buying.
The result?
You’re paying to reach people who:
Only look like your buyers (but aren’t)
Have already moved on
Were never serious to begin with
Meanwhile, your real buyers?
They’re seeing your ad at the wrong time—or not at all.
How Real Intent Targeting Works (and What Makes 24/7 Intent Different)
You don’t need more reach—you need the right reach at the right time.
Even the best ad in the world fails if the wrong person sees it—or the right person sees it at the wrong time.
If you're still using lookalikes, retargeting, or broad interests without layering in real intent—you’re running 2020 playbooks in a 2025 market.
While others chase demographics, we can help you track real buyers—based on behavior.
Our data models use three layers of intelligence to find real buyers in real time:
Here’s how 24/7 Intent works:
We maintain 280M+ U.S. consumer profiles—covering virtually every adult in the country.
We track 200B+ URLs, purchase behaviors, search terms, and content engagement—and match these signals to each consumer in real time.
Then, we enrich each profile with demographic, employment, transactional, and online registration data.
Next, we apply our scoring engine:
Context Score: how focused a piece of content is on a specific buying topic
Activity Score: how frequently a consumer engages with that buying topic over time
Intent Score: how much their current interest in a topic is spiking vs. their usual baseline.
Only people showing real, elevated, in-market behavior make it into your daily ad platform audience syncs.
That means your ads get delivered:
To people actively comparing products or services in your category
When they’re deep into buying-mode content across the web
While they’re searching, clicking, consuming—and getting ready to act
We don’t guess who might convert... we follow the data-driven proof.
Real Results from 24/7 Intent Clients
Still guessing with your ad targeting? These teams stopped—and never looked back:
💰 “We collected $3M on $242K ad spend—without touching our funnel.” — CMO, AI SaaS ($40M ARR)
🎯 “We generated 10x more qualified leads in 30 days—same budget, new audience.” — Director of Growth, Mortgage Platform
📈 “We increased purchases 40% in a month after swapping in intent data” — VP Marketing, Mid-Market eCommerce Brand
🎯 Ready to See Exactly Who’s In-Market for Your Offer—Right Now?
Inside your Free Targeting Audit, we’ll:
Analyze your current targeting.
Build your custom intent model live.
And show you exactly how many people are actively in-market for your offer right now—complete with names, emails, phones, and intent scores.
You'll walk away with:
A run-through of your live targeting using our custom AI to pinpoint where your budget is bleeding.
A fully built custom intent targeting model, based on your offer, audience, and real-time consumer behavior.
A list of real buyers from the last 48 hours—names, emails, phones, and 50+ datapoints
A copy of your Targeting Opportunity Report, including those buyers, ready to plug into your ad platform(s).
All your questions answered. No pitch. No fluff. Just clarity.
If you’re a fit?
You’ll unlock access to our 30-Day Pilot Program (only ~10 openings/month). It includes:
A steeply discounted test drive of our platform
High-intent targeting segments you can’t get anywhere else
Results like 2–3x more conversions, 30-40% drops in CAC, and stronger lead quality, without changing your ads, funnel, or budget.
Claim your Free Targeting Audit—and finally see who’s in-market for your offer this week, not last year.
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